Indonesia’s tech scene is buzzing with fresh insights into its asia-digital-economy-to-hit-300b-by-2025-3/" title="Economy to Hit 300B by 2025">Southeast Asia Digital Economy to Hit 300B by 2025">digital economy, especially as AI and video commerce drive growth in Southeast Asia. Just hours ago, a new guide from INTI MEDIA highlighted key considerations for building tech businesses in Indonesia in 2025, emphasizing trends like AI integration and e-commerce expansion amid regulatory challenges. This matters because Indonesia’s digital economy is projected to hit nearly $100 billion in gross merchandise value this year, according to the recent e-Conomy SEA 2025 report by Google, Temasek, and Bain & Company, making it a hotspot for startups in fintech and online retail.

Building on that momentum, social media chatter on X over the past day points to rising excitement around AI-driven video tools and their potential in Indonesia. Posts discuss how local filmmakers and startups could leverage AI for movie production, positioning the country to shine in creative tech despite past struggles in the broader startup ecosystem. Video commerce is also gaining traction, with mentions of platforms like Shopee partnering with Vidio to boost local brands and small businesses through short-form shopping features. These developments underscore why Indonesia leads Southeast Asia’s push toward a $300 billion regional digital economy by year’s end, fueled by a 15% annual growth in GMV and revenue.

Why does this all matter now? With AI adoption surging, it opens doors for innovation in e-commerce and fintech, but entrepreneurs must navigate policies and competition carefully—uncertainties like merger regulations, as seen in recent GoTo-Grab oversight talks, could reshape the landscape. This balanced growth signals stronger economic ties across Southeast Asia, benefiting investors and consumers alike without overpromising quick wins.

Watch for upcoming announcements from major players like GoTo or Tokopedia on AI integrations, and keep an eye on how video commerce evolves with potential new startup launches in the next few weeks.